Green hosting services!

Did you know that our servers are actually powered entirely by green energy?

Renewable web hosting services

In fact, our servers are 130% wind-powered. Which means that instead of neutralising our environmental footprint, we are actually reversing it!

Our provider has purchased certified Renewable Energy Credits representing 130% of the power used to run all of our hosting servers!

PayPal web hosting

We now offer PayPal as our prefered method of payment. That's right, this helps protect buyers from being caught by bogus dealers.

The technology and team behind PayPal makes it safer for you to shop. And even in the unlikely event that you have a problem with a seller or transaction it's comforting to know you're protected and have experts there to help.

To learn more about buyer protection, you can read more about it here

Cheap domain name registration

We also offer cheap domain name registration, with some of the most affordable prices in the industry. Don't be fooled, a domain name is a domain name. Whether it costs one dollar or a hundred dollars the product is identical.

That is, a cheap domain name is the same as an expensive one. So, why pay more?

Let's start optimising your site (Part 2)

Missed part 1? You can find it here - Let's start optimising your site (Part 1)

Page Title

Often overlooked, the page title also plays a very important part in optimisation and is weighed as being very important to a search engine. The title Should be descriptive, whilst also containing the keywords that you want to target. For our Sydney Computers example you might have something like the following;

Sydney Computers - PC Repairs and software support

Another thing to note, that you would possibly not have seen information anywhere about, is the length of your title. How long should it be?

Google truncates (to the nearest fitting world) the title to 66 characters, yahoo! truncates to 75, and bing also to 66. This would make a title like the following have this effect;

Search engine optimisation (SEO) - a beginners guide to tips, strategies, and techniques.

Google and Bing - Search engine optimisation (SEO) - a beginners guide to tips ...
Yahoo - Search engine optimisation (SEO) - a beginners guide to tips, strategies ...

Now that we know how much will be displayed, it is pointless to exceed 75 characters.

With some careful planning the difference in character length can be used to an advantage. For example;

Search engine optimisation (SEO) - tips,strategies,and techniques revealed.

The parts in normal text are what Google and Bing would display in the results page and yahoo! gives the extra bonus of what is shown in bold text.

Keyword Density

Keywords are the target phrase that you want your page to rank well for. For example, a florist might want to rank well for the term 'buy flowers on-line'. It is important that the phrase does not exceed the five percent mark. Google tends to prefer even as little as two percent. Exceeding this amount may result in the search engine thinking that you are trying to spam.

Again, think of it from a human perspective. If you are listening to someone talking about a particular subject and the keep using the same phrases over and over it can get pretty annoying. So, when you think of it two to five percent is really pretty generous.

A word of warning! Alt tags on images also add to your overall keyword density. So, keep this in mind when planning your page.

Effective coding techniques

When your page is being crawled for information you only get a short opportunity to let the crawler know what content is on your site. A crawler might only get half way through before it feels that it has enough information to send your page off to be ranked. For this reason it is important to keep any Cascading Style Sheets (CSS) and JavaScript (JS) in external files. This way, the crawler doesn't have to dig through all of your code to determine what your page is all about and possibly leave halfway through. Take this page for example. If you take a look at the source you will see that there is not much to it in the way of actual HTML, because the layout has been separated from the code by use of an external css file.

Another piece of advice is to always check that your code is valid before posting onto the web. There has been extreme (but not uncommon) instances where HTML mark-up has been confused as target keywords of a website, just because someone has forgotten to close off a tag.

Code can be easily validated at validator.w3.org and should always be checked before publishing.

Link Building

This has become one of the single most important factors when being positioned well in a results page. A site with the greatest information in the world will likely rank poorly against a site with lesser quality information if the latter has an abundance of pages linking to it.

This is not to say, post you links everywhere as there is also a factor called 'link quality' which is more or less how relevant the site is that links back to another.